MetropolitanRepublic started out as an ad agency, a little over three years ago, but we don't really think of ourselves as an ad agency anymore. We create all kind of things, some of which are ads. It's not that we're saying the ad agency is dead (which seems to be the fashionable thing to say at the moment), just that we're evolving. Advertising is one-way. Communication is a two-way street. And we quite like having conversations with consumers. In fact, we don't even like the word consumers all that much, because, like us, they're really just people. People with families, home loans, feelings, problems and favourite songs.
Because we like people so much, we employ really interesting ones. Musicians, poets, fashion designers, academics. Even a few copywriters and Account Directors. Although you can learn a lot about this industry from books (we like books too), in our experience there's nothing like a truly diverse talent pool to help unearth those unexpected insights. South Africa is not an easy country to have a conversation with; it has many languages, moods and idiosyncrasies. But that's also what makes it such an exciting place to create work for.
Currently we work with clients like FNB, Wimpy, Tiger Brands, Aveng Group, Galaxy & Co., Anglo Platinum and MTN, Africa's largest cellular network. We've created some pretty successful campaigns for them. And with success, of course, we mean business success. The kind of real, measurable success that grows businesses, creates jobs and delivers profits. Isn't that why companies like ours exist in the first place? Sure, we've won some of those shiny statues that ad agencies are so fond of. We like those too, by the way, but they're really not worth obsessing over. The way we see it, creative work is work that sells. Creative work that doesn't sell is just art. And we're not an art agency. Or an ad agency, for that matter. Tell you what; the moment they invent a name for what we are, we'll let you know. And then we'll evolve into something else.
We could tell you a lot more about ourselves here. But the best way to get to know us better is to come spend some time with us and see for yourself.

People from everywhere who do all sorts of things in all kinds of areas, the sharing, the sizzle, the exhilarating ideas, the marvels and laughter and lots of communication... and that's just the audience. Dare we say it? We were made for each other.

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